(EWN) has held its first edition of Speaker Series at the Golden Tulip Hotel in Accra. The event saw business women executives, entrepreneurs, bloggers among many other professionals gathering for an educational edition of the series.

Data Business Director at Airtel Ghana, Jean Claude Domilongo, who was also a speaker at the workshop indicated that social media has come to stay and everybody especially women must exploit it to their benefit. He said “the overwhelming majority of women on social media mean that their online connectivity and influence in numbers is far-reaching, exposure to brands and their content is high. Thanks to social media, more and more women are finding their voice, confidence and careers online”.


The theme of the workshop was “social media for today’s business woman”. It was purposely focused on how business women can take advantage of new technologies and social media platforms as a marketing tool for their businesses, products and brands in Ghana and beyond.
The event also educated the participants the new opportunities made available by technology for business growth. The participating women were also taken through the best ways to utilise social media in an actionable strategy using storytelling, engaging content generation and social media monitoring.

Head of Digital Media & Innovations at Global Media Alliance-Ghana, Kwabena Okyire Appianing, who was also a guest speaker in his presentation said “digital marketing continues to evolve and expand, making it important for business professionals especially women to understand how digital marketing can drive their businesses and their brands respectively. Leading businesses and business professionals are getting the skills they need in digital marketing for that matter social media to effectively make decisions, set strategies and implement campaigns and measure results.”

He continued that “the difference is that today’s business woman has a lot of opportunities to market and grow her enterprise or better position her brand compared to her counterparts five years ago, thanks to social media tools to enable businesses to reach hundreds or thousands of potential customers online.”

Executive Women Network is the first of its kind in Ghana for women to grow their professional skills and build important networks to influence and drive policy changes that seek to maximise the representation of women in senior leadership positions in Ghana. EWN’s mission is also aligned with the United Nation’s Sustainable Development Goal 5 that seeks gender equality and empowerment for all women and girls.

Meanwhile, the Executive Council of EWN encouraged participating women to use the vital tools of social media that will take their businesses to the next step.